Auversum (CZE)

Innovative fashion project


A fashion designer, Lada Vyvialova, teamed up with digital artist Helena Lukasova to create a fashion project pushing the boundaries of the notion of what fashion is.


A novel 3D pattern designed in virtual space is printed on nano-textile with exceptional wearable characteristics. Out of this material Lada created various cloth designs. The pattern itself is a marker for displaying augmented reality scenes viewed on the camera of smart devices. Against the outfit, the unexpected layer of virtual theatre unfolds: elements of the patterns come alive.
This experimental approach to fashion design focuses on the quality, sustainable material, comfortable designs and exploration of new space – marrying fashion and digital technologies, physical and virtual realms.

Lada Vyvialova studied textile and fashion design at the Academy of Fine Arts and Design, Bratislava, Slovakia. Her designs explore the identity of a contemporary woman. Her goal is to deliver a timeless, sustainable wardrobe through minimalist silhouettes and smart materials. Collaborating with the leading Czech research in nanotechnology, she makes clothes from unique, patented nanomaterials on slow fashion principles. For her take on fashion, Lada has received numerous awards, including Patrizia GUCCI Selection, Gentlemen’s Essentials by MINI, and ELLE Magazine Award.

Helena Lukasova studied sculpture at the Academy of Fine Arts and Design in Bratislava, Slovakia. After her studies, she dived into the exploration of digital technologies and sculpture, using 3D printing, robotic carving, visualizations and augmented reality in her projects. Her work was presented internationally. Currently, Helena is teaching at the Faculty of Informatics, Masaryk University, Czech Republic.