James Pamment is a Senior Lecturer in Strategic Communication at Lund University, Sweden. One major area of his interest is the intersection between public engagement, international relations, and international development. In particular, how diplomats and organisations involved with foreign affairs use communication to influence the conduct of foreign relations, particularly in light of the expansion of digital media. His other main area of interest is in using strategic communication to counter foreign interference, such as influence operations and hybrid threats.
He has consulted and trained for a variety of countries, international organisations and companies, and has served as a special adviser to the EU-NATO Centre of Excellence for Countering Hybrid Threats, among other positions. He is the author of several books, including British Public Diplomacy & Soft Power: Diplomatic Influence & Digital Disruption and New Public Diplomacy in the 21st Century, and a number of articles.
