Sungchun Lee is a renowned music producer and cultural ambassador who has been promoting Korean culture around the world for over 20 years. As the founder of Sound Puzzle and artistic director of Seoul Gugak Week, he bridges traditional Korean music with contemporary styles.
He has played a key role in bringing Korean artists to global stages, participating in major music markets such as WOMEX, Visa for Music, and Circulart. He has presented Korean acts at WOMEX five times, helping them gain international recognition.
Lee specializes in modern reinterpretations of traditional Korean music, making it accessible to global audiences. His work goes beyond music—he helps artists shape their brand and share their stories internationally. As a mentor, he supports emerging talent and prepares them for success in international markets. He collaborates with cultural institutions and shares strategies for global expansion through lectures and workshops.
Thanks to his expertise and broad professional network, he also acts as a consultant and connector across the global music industry. His work fosters collaboration among music professionals and contributes to the growth of the international music scene. Sungchun Lee is seen as a visionary helping Korean culture take a prominent place on the world stage.